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Digital marketing (also known as data-driven marketing) is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
Digital marketing's development since the 1990s and 2000s has changed the way brands and businesses utilize technology for marketing.As digital platforms are increasingly incorporated into marketing plans and everyday life,and as people use digital devices instead of visiting physical shops,digital marketing campaigns are becoming more prevalent and efficient.
What are Digital Marketing techniques?
Digital marketing techniques such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing and e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, and optical disks and games are becoming more common in our advancing technology. In fact, digital marketing now extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback, and on-hold mobile ring tones.
Your customer is very likely to discover you because of a search engine. Hence there is no greater need and importance of SEO and PPC. You have to do it perfectly and you have to back it up with the following:
- Efficient Pay-per-Click
- Being creative
- Superior content
- Futuristic strategy
- Clever social media
- Effective analytics
We focus on the 3 pillars of smart and futuristic SEO as 80% of the website traffic originates from search engines having the following:
Visibility: We make sure your customers and search engines can find and understand every page on your website. Visibility is about technical infrastructure, sitemap and UX. We look at coding and navigation to find out the existing problems and rectify them to improve search visibility and user experience.
Relevance: Making you relevance to your customers is the core of effective SEO. We perform audience analysis to find the correct topics and optimize the website to get more traffic.
Authority: We use content marketing strategy, social media optimization and organic link building to grow authority. We take care of the fundamentals as below:
- Website architecture’s influence on authority
- Content visibility and campaign
- Social media as a prospective link driver
Search Engine Marketing involves tasks that help search engines such as Google, Yahoo!, and Bing, find and rank a website.
There are two primary forms of search engine marketing strategies:
Search Engine Optimization (SEO) uses techniques to generate ranking naturally in search engines. Businesses can increase their website ranking by using Meta tags in their website code, following relevant content marketing strategies and connecting to and from quality sources Paid search marketing / PPC (Pay per Click) involves having search engines display your website Ads in search results and you pay when it is clicked. There are other forms of PPC marketing, such as Facebook Ads.
Social Media is all about building relationships. But more importantly, it is about building a community made up of relationships with the right people-your target audience. Moreover, the real value in Social Media comes from solidifying relationships with those members of your target audience who have the most reach and influence.It is not enough to simply add twitter followers or facebook fans without regard to who they are.
Accumulating ten thousand followers who are not interested in what you have to say is far less impactful to your business than building a community of one thousand people, made up of members of your target market.
Social media marketing is a process of acquiring traffic to our website through social media channels like Facebook, Twitter, Google Plus, etc. These websites allow users to interact and build relationships with one another. They serve as pretty economical platform for businesses to implement social marketing campaigns.
The need of the hour is to create relevant content that attracts the readers to read and share it with their social networks. This is called as word-of-mouth marketing online. Based on the research, 72% of marketers say social content has helped them close deals. Vie Digital will help you to generate more social traffic, continuous and deeper engagement with your target group.
Website Analytics is nothing but analysis. Analytics will help you discovering the actionable insights from the online data.
- Gap Analysis
- Google Analytics
- Google AdWords Integration
- Webmaster Tools Integration
We take your data sources and turn them into actionable analytics with insights information for you to take a decision on your business growth and opportunities.
Pravdakshaya Technologies is a creative web designing company offering wide variety of services in Web design and development, UX/UI Design, Mobile app development.
Plot No.487, Gokul Plots,
Near 9th Phase, KPHB Colony,